Advocacy Toolkit: A Guide to Influencing Decisions that Improve Children’s Lives

By: UNICEF

Who is this Toolkit for?
The Advocacy Toolkit is applicable for all levels of the organization as a resource for building a structured approach for sustained advocacy. The tools are particularly relevant for UNICEF country offices and national committees, but its content will also be valuable to anyone who wants to expand their understanding of the human rights-based approach to advocacy and how this approach is applied.

What can you learn from this Toolkit?
The Advocacy Toolkit provides a broadly accepted definition of advocacy and underscores UNICEF’s unique position and experience in advocacy. The heart of the Toolkit provides detailed steps, guidance and tools for developing and implementing an advocacy strategy. The Toolkit also outlines eight foundational areas that can help strengthen an office’s capacity for advocacy, and covers several crosscutting aspects of advocacy including monitoring and evaluating advocacy, managing knowledge in advocacy, managing risks in advocacy, building relationships and securing partnerships for advocacy, and working with children and young people in advocacy. Special focuses examine a variety of specific topics, including human rights and equity approaches to advocacy, theories of change, and conducting advocacy in humanitarian situations.