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LAWPADI: Experimenting with Business Models to Provide Legal Services to Nigerians at Scale

By: +Acumen, Open Society Justice Initiative

This case study explores the efforts of Tunde Ibidapo-Obe, founder Lawpadi, to develop a business model to fund an online platform for legal services in Nigeria. Initially, Tunde imagined Lawpadi could have a vetted panel of lawyers that they could refer customers to and charge a commission fee in exchange. When it became clear that Lawpadi’s visitors weren’t comfortable getting referred to legal services on the internet, Tunde adjusted by referring the people who came to the platform for commercial reasons to business services. This began to generate income.

Seeking to improve his business model, Tunde then began exploring automated solutions – namely, chatbots – to answer common inquiries. One chatbot answers questions about things like registering a company, securing IP, and tax law, and directly refers people to business services. Eventually, Tunde hopes to generate enough revenue from this vertical so that it can fund the development of other chatbots that will answer critical legal questions for Nigerians that might be less easy to monetize, including divorce, unpaid salaries and employment issues, tenancy, small claims, and more.

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Uploaded on: Oct 07, 2019
Year Published: 2019
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