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The Basics of Planning for Citizen-Centered Advocacy

By: Lisa VeneKlasen, Valerie Miller

Advocacy is an approach often used by legal service providers and paralegals to recommend a particular cause or policy to a broad audience. This tool details the planning process behind successful advocacy, introducing how to plan an overall change strategy, a campaign, an impact assessment, and tactics, actions, or activities to secure the desired change.

This chapter comes from the book A New Weave of Power, People & Politics: The Action Guide for Advocacy and Citizen Participation. Published in 2002 and reprinted in 2007, the guide is unique in its emphasis on power and constituency-building discussed through the lens of gender/race/class and based on the concrete experiences of social change in dozens of countries worldwide.