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Wakwetu Youth Group

To develop the youth morally and have sense of ownership, belonging so that they develop to be responsible adults who have competent skills in entrepreneurship and employment

Presence in: Kenya
Focus: Community / Customary Land Rights, Criminal Justice, Education, Environmental Justice, Gender-based violence, Generalist Legal Services, Livelihoods, Right to Information, Women's Rights

Wakwetu youth group was formed in the year 2007 by young entrepreneurial minds that were venturing into vegetable and cereals business but could not raise enough starting capital and lacked collateral to access loans from banks. It is dually registered KAK/DSS/YG/577/2007.The group acted as a merry go round where members contributed funds to support each other’s business during stormy times. Over 500 people have been members and benefited from it. When the leadership of the group was passed to us, we decided to take a new direction of formalizing the operations of the group, i.e. opening a bank account rather than table banking, having a till number to collect funds from members for transparency purposes. We resolved to coming up with a mentorship/ training program where youths and women in Lurambi and Kakamega county at large will undertake trainings on agribusiness and entrepreneurship. The current group members are well trained and equipped to offer some mentorship to other youths, this will go a long way in addressing the unemployment rate in Kakamega and also curb the big menace which is “why startups fail after one year in operations in Kenya”.

People Associated With This Organization

Brian Wamukota

Wakwetu Youth Group
Joined March 2020
Interests: Community / Customary Land Rights, Education, Gender-based violence, Governance, Accountability & Transparency, Livelihoods, Peace-building & Transitional Justice, Right to Information, Women's Rights
My name is Brian Wamukota, I am a youth, volunteer (VSO, Red Cross, ujamaa), business development and management consultant, as a consultant I mainly specialize in micro small enterprise and startups in Kenya. I try to look at the current market demands, market analysis and why most startups fail in Kenya and Africa at large. Niche marketing and youth empowerment.
I am a result oriented Enterprise Development Professional with experience in sourcing and developing businesses, sales, responding to sales inquiries and conducting market research to address an organization's sales and marketing requirements. I have strong planning and coordination skills and the ability to formulate policies, manage daily operations, execute market strategies and monitor adherence to the same. In addition, I am capable of identifying every aspect of the structure and strategy that result in the efficient delivery of products and services to customers. My strengths and skills in sales and marketing can be summarized in my ability to define value propositions, build strong branding, develop integrated sales and marketing programs, and conduct research and analysis to provide the foundation for developing and penetrating markets through targeted initiatives for long-term sustainability and growth, and a passion for youth development and empowerment.
I have worked with Vijana reloaded as a lead facilitator where I trained youths on ICT, entrepreneurship and social skills for two years from 2016 to January 2018, currently I am also part of facilitators in the world bank project (Kenya Youth Employment Opportunity Programme) in collaboration with the national government, where we train youths of between (18 - 34) years on life skills and core business skills as we try to reduce the unemployment demise in Kenya.
I have been a writer of academic and other articles concerning youths, a micro small enterprise in Kenya, women in business, and changing market dynamics.
Brian Wamukota is the network champion (main point of contact) for Wakwetu Youth Group.

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