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Engaging with the Media: A Companion to the Advocacy Toolkit for Influencing the Post-2015 Development Agenda

By: CIVICUS, United Nations Department of Economic and Social Affairs (UN DESA), STAKEHOLDER FORUM

The aim of this guide is to help you get your message across to a wider audience when talking about sustainable development and the post-2015 development agenda. It is essential to see the media, in all its forms, as providing a valuable opportunity to talk about what you do and how important it is. The media can help to convey your messages to a targeted or simply wider audience, and to help hold decision-makers and governments to account.

As part of the Sustainable Development 2015 (SD2015) programme, this guide is for anyone who is working in the sustainable development sector and on the post-2015 development agenda: NGOs, CSOs, charities, private sector, governmental organisations or any other stakeholder group that might engage with the media.